About Daryl Lum

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So far Daryl Lum has created 12 blog entries.

Digital marketing briefly explained

Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, mobile apps, and other digital media, to promote a brand, product, or service. The goal of digital marketing is to reach and engage with a target audience, build brand awareness, and ultimately drive conversions and revenue. Some common [...]

By |2023-02-17T11:53:32+08:00February 23rd, 2023|Useful Articles|

What are the branding strategies I can use to improve my company’s brand?

Here are some branding strategies you can use to improve your company's brand: Define your brand identity: Develop a clear brand strategy and messaging, including your brand vision, mission, values, personality, and positioning. Consistency is key: Maintain consistent messaging and visual identity across all touchpoints, including website, advertising, packaging, and social media. Build strong relationships: [...]

By |2023-02-07T14:18:26+08:00February 9th, 2023|Question and Answer|

A brief summary about management consulting

Management consultancy is a professional service that provides expert advice and assistance to organizations in order to help them improve their performance and achieve their goals. Management consultants work with organizations in a variety of industries and sectors to identify areas of improvement, analyze their current processes and operations, and develop strategies to optimize their [...]

By |2023-02-07T10:33:53+08:00February 7th, 2023|Useful Articles|

How to brand your business for success

Branding is something that allows customers to immediately recognise your brand. By customers, they are present as well as future, potential customers. Think of the swoosh. With merely a swoosh, most customers around the world will identify the swoosh as representing Nike. This is an example of branding so strong that just the logo would [...]

By |2022-07-27T18:11:34+08:00July 27th, 2022|Useful Articles|

Enhanced EDG grant support level of 80% for the retail and food and beverage sector

What is the EDG? EDG is short for Enterprise Development Grant. The grant covers 3 pillars, namely Core Capabilities, Innovation and Productivity and Market Access. Although Market Access has already been replaced by the Market Readiness Assistance (MRA) Grant.   What is supported under the EDG? Core Capabilities - Strategic Brand& Marketing Development - Business [...]

By |2022-07-18T18:32:56+08:00July 18th, 2022|Useful Articles|

A Hierarchy of Purposes

The phrase "A Hierarchy of Purposes" is a term that our company extracted from an article written by Arthur N. Turner for the Harvard Business Review in September 1982. In the article, "Consulting Is More Than Giving Advice", an exhibit of a hierarchy of consulting purposes was posted. Our company, SG Business Advisory Pte Ltd, [...]

By |2022-05-31T14:00:03+08:00May 31st, 2022|Useful Articles|

An explanation of the consultancy process

In light of some clients who may be uncertain about the consultancy process, here is a general idea of the workflow.   The consultancy process is broken up into 3 main stages and in each stage, there are sub-stages. The 3 main stages are Offering, Execution and Closure.     Stage 1: Offering This is [...]

By |2022-04-20T12:04:11+08:00April 20th, 2022|Useful Articles|

What information is required when submitting a grant on the Business Grants Portal?

To prepare for your grant submission on the Business Grants Portal, you will need the following documents and information. Here is our company's Google Form link for grant submissions: https://forms.gle/bW4vaMxWuDg27jTQA   Documents required: The latest 3 years financial statements of the company. If the company has not been operational for more than 3 financial periods, [...]

By |2022-03-11T17:00:07+08:00March 11th, 2022|Question and Answer|

Enterprise Development Grant (EDG) support to be reduced to 70% after 31st March 2022

What is the Enterprise Development Grant (EDG)? The Enterprise Development Grant helps Singapore companies grow and transform. There are 3 pillars under EDG: Core Capabilities Projects under Core Capabilities help businesses prepare for growth and transformation by strengthening their business foundations. These should go beyond basic functions such as sales and accounting. Innovation and Productivity [...]

By |2022-03-04T17:42:34+08:00February 9th, 2022|Useful Articles|
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