There are many schools of thought when it comes to what digital marketing truly means. To us, we think of it as this: Digital marketing refers to the effective advertising of goods and services through digital channels like search engines, social media, emails, websites and mobile apps. Some examples include: Search engines: Google (Which is [...]

A brand is essential for any business owner. Whether you are a multinational corporation or a freelancer, you will have a brand. It can be either your company's brand or you personally as a person. Whatever it is, a brand is the sum of a company's reputation, customer service, ability to provide excellent work, etc... [...]