Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, mobile apps, and other digital media, to promote a brand, product, or service. The goal of digital marketing is to reach and engage with a target audience, build brand awareness, and ultimately drive conversions and revenue. Some common [...]

Management consultancy is a professional service that provides expert advice and assistance to organizations in order to help them improve their performance and achieve their goals. Management consultants work with organizations in a variety of industries and sectors to identify areas of improvement, analyze their current processes and operations, and develop strategies to optimize their [...]

Branding is something that allows customers to immediately recognise your brand. By customers, they are present as well as future, potential customers. Think of the swoosh. With merely a swoosh, most customers around the world will identify the swoosh as representing Nike. This is an example of branding so strong that just the logo would [...]

What is the EDG? EDG is short for Enterprise Development Grant. The grant covers 3 pillars, namely Core Capabilities, Innovation and Productivity and Market Access. Although Market Access has already been replaced by the Market Readiness Assistance (MRA) Grant.   What is supported under the EDG? Core Capabilities - Strategic Brand& Marketing Development - Business [...]

The phrase "A Hierarchy of Purposes" is a term that our company extracted from an article written by Arthur N. Turner for the Harvard Business Review in September 1982. In the article, "Consulting Is More Than Giving Advice", an exhibit of a hierarchy of consulting purposes was posted. Our company, SG Business Advisory Pte Ltd, [...]

In light of some clients who may be uncertain about the consultancy process, here is a general idea of the workflow.   The consultancy process is broken up into 3 main stages and in each stage, there are sub-stages. The 3 main stages are Offering, Execution and Closure.     Stage 1: Offering This is [...]

What is the Enterprise Development Grant (EDG)? The Enterprise Development Grant helps Singapore companies grow and transform. There are 3 pillars under EDG: Core Capabilities Projects under Core Capabilities help businesses prepare for growth and transformation by strengthening their business foundations. These should go beyond basic functions such as sales and accounting. Innovation and Productivity [...]

Why you should hire a business consultant for your business All businesses require direction and value creation to survive and prosper. This is where the management team and strategies come in. However, in many small and medium enterprises (SMEs), we see owners having to hold different positions such as the CEO, COO and CFO in [...]

This is a step-by-step guide on how you can add a user to your entity's Business Grant Portal. Please note that this should be done by an individual with CorpPass Admin status.   Step 1: Log on to https://www.corppass.gov.sg/ via your SingPass.   Step 2: Add Entity's e-Services (You may skip to Step 6 if [...]

There are many schools of thought when it comes to what digital marketing truly means. To us, we think of it as this: Digital marketing refers to the effective advertising of goods and services through digital channels like search engines, social media, emails, websites and mobile apps. Some examples include: Search engines: Google (Which is [...]