How to brand your business for success

Branding is something that allows customers to immediately recognise your brand. By customers, they are present as well as future, potential customers. Think of the swoosh. With merely a swoosh, most customers around the world will identify the swoosh as representing Nike. This is an example of branding so strong that just the logo would [...]

By |2022-07-27T18:11:34+08:00July 27th, 2022|Useful Articles|

Enhanced EDG grant support level of 80% for the retail and food and beverage sector

What is the EDG? EDG is short for Enterprise Development Grant. The grant covers 3 pillars, namely Core Capabilities, Innovation and Productivity and Market Access. Although Market Access has already been replaced by the Market Readiness Assistance (MRA) Grant.   What is supported under the EDG? Core Capabilities - Strategic Brand& Marketing Development - Business [...]

By |2022-07-18T18:32:56+08:00July 18th, 2022|Useful Articles|

A Hierarchy of Purposes

The phrase "A Hierarchy of Purposes" is a term that our company extracted from an article written by Arthur N. Turner for the Harvard Business Review in September 1982. In the article, "Consulting Is More Than Giving Advice", an exhibit of a hierarchy of consulting purposes was posted. Our company, SG Business Advisory Pte Ltd, [...]

By |2022-05-31T14:00:03+08:00May 31st, 2022|Useful Articles|

An explanation of the consultancy process

In light of some clients who may be uncertain about the consultancy process, here is a general idea of the workflow.   The consultancy process is broken up into 3 main stages and in each stage, there are sub-stages. The 3 main stages are Offering, Execution and Closure.     Stage 1: Offering This is [...]

By |2022-04-20T12:04:11+08:00April 20th, 2022|Useful Articles|

Enterprise Development Grant (EDG) support to be reduced to 70% after 31st March 2022

What is the Enterprise Development Grant (EDG)? The Enterprise Development Grant helps Singapore companies grow and transform. There are 3 pillars under EDG: Core Capabilities Projects under Core Capabilities help businesses prepare for growth and transformation by strengthening their business foundations. These should go beyond basic functions such as sales and accounting. Innovation and Productivity [...]

By |2022-03-04T17:42:34+08:00February 9th, 2022|Useful Articles|

Benefits in hiring a business consultant

Why you should hire a business consultant for your business All businesses require direction and value creation to survive and prosper. This is where the management team and strategies come in. However, in many small and medium enterprises (SMEs), we see owners having to hold different positions such as the CEO, COO and CFO in [...]

By |2022-02-04T12:26:52+08:00February 4th, 2022|Useful Articles|

What is digital marketing?

There are many schools of thought when it comes to what digital marketing truly means. To us, we think of it as this: Digital marketing refers to the effective advertising of goods and services through digital channels like search engines, social media, emails, websites and mobile apps. Some examples include: Search engines: Google (Which is [...]

By |2022-01-19T09:03:46+08:00January 19th, 2022|Useful Articles|

Why a strong brand is essential for your business

A brand is essential for any business owner. Whether you are a multinational corporation or a freelancer, you will have a brand. It can be either your company's brand or you personally as a person. Whatever it is, a brand is the sum of a company's reputation, customer service, ability to provide excellent work, etc... [...]

By |2022-01-07T14:43:10+08:00January 7th, 2022|Useful Articles|
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