Digital marketing briefly explained

Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, mobile apps, and other digital media, to promote a brand, product, or service. The goal of digital marketing [...]

By |February 23rd, 2023|Categories: Useful Articles|

A brief summary about management consulting

Management consultancy is a professional service that provides expert advice and assistance to organizations in order to help them improve their performance and achieve their goals. Management consultants work with organizations in a variety of [...]

By |February 7th, 2023|Categories: Useful Articles|

How to brand your business for success

Branding is something that allows customers to immediately recognise your brand. By customers, they are present as well as future, potential customers. Think of the swoosh. With merely a swoosh, most customers around the world [...]

By |July 27th, 2022|Categories: Useful Articles|

A Hierarchy of Purposes

The phrase "A Hierarchy of Purposes" is a term that our company extracted from an article written by Arthur N. Turner for the Harvard Business Review in September 1982. In the article, "Consulting Is More [...]

By |May 31st, 2022|Categories: Useful Articles|
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