Digital marketing briefly explained
Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, mobile apps, and other digital media, to promote a brand, product, or service. The goal of digital marketing [...]
What are the branding strategies I can use to improve my company’s brand?
Here are some branding strategies you can use to improve your company's brand: Define your brand identity: Develop a clear brand strategy and messaging, including your brand vision, mission, values, personality, and positioning. Consistency is [...]
A brief summary about management consulting
Management consultancy is a professional service that provides expert advice and assistance to organizations in order to help them improve their performance and achieve their goals. Management consultants work with organizations in a variety of [...]
How to brand your business for success
Branding is something that allows customers to immediately recognise your brand. By customers, they are present as well as future, potential customers. Think of the swoosh. With merely a swoosh, most customers around the world [...]
Enhanced EDG grant support level of 80% for the retail and food and beverage sector
What is the EDG? EDG is short for Enterprise Development Grant. The grant covers 3 pillars, namely Core Capabilities, Innovation and Productivity and Market Access. Although Market Access has already been replaced by the Market [...]
A Hierarchy of Purposes
The phrase "A Hierarchy of Purposes" is a term that our company extracted from an article written by Arthur N. Turner for the Harvard Business Review in September 1982. In the article, "Consulting Is More [...]